The Wikipedia definition of Big Data is: "a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools..."
Thom Sevalrud has a way with taking just this type of complexity and in his very unique visual vocabulary communicating the idea clearly, like no other. That's why Brian Donahue of Be Design called upon Thom to illustrate Why Big Data is a Big Deal for Macalester Today. Brian is also a big fan of Thom's hand lettering so he also asked him to illustrate the headline for this feature as well.
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